From the Bellingham Herald:

Superfeet is making big strides in the custom shoe market, and that will result in a major new investment in Ferndale.

The Ferndale-based manufacturer announced this week at The Running Event conference in Austin, Texas that it will begin production of custom-fit recovery slides, or the sandals people put on after a run. The company also announced it is partnering with Brooks Running Company to produce a high-performance running shoe that is custom fit to the individual based on data gathered from the company’s FitStation, which is available in retail stores including Fairhaven Runners & Walkers.

To keep up with these and other new products, the company is finishing a 43,000-square-foot manufacturing facility next to its 50,000-square-foot headquarters at 1820 Scout Place, near Ferndale’s Hovander Homestead Park. That facility is expected to be completed in early 2018 and the new products are expected to start rolling out in the spring, said Eric Hayes, Superfeet’s chief marketing officer.

To read the complete article, click here.